The service convenience measures for online purchases than brick-and-mortar purchases for decision, access, benefit, transaction, and postbenefit convenience. The validated model was used to compare service convenience perceptions between students purchasing books online and students purchasing books by traditional methods (brick-and-mortar). Factor analysis resulted in several items being dropped, but the six factor SERVCON model was validated in the online environment. The survey was administered to college students in business courses, and 281 usable responses were received. Following a literature review, a survey was developed based on previous scales items were modified to fit the e-commerce environment. In this research, the authors assess the applicability of the SERVCON model to the e-commerce (e-service) environment in the context of student textbook purchases.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |